#DDA0DDPlum is a light, moderately saturated take on pink. Colors in this range are commonly associated with playfulness, romance and softness, which makes plum a natural fit for lifestyle brands, gentle accents and youthful designs.
Plum is light enough that it pairs better with dark text than white: black type on plum hits 10.15:1 — comfortably past the WCAG AA threshold — while white manages only 2.07:1. It shines as a section background, card fill or subtle highlight where a full-strength accent would shout.
For pairings, the complement of plum sits at 120° — #A1DDA1, close to darkseagreen — and delivers the strongest possible hue contrast; use it sparingly, in roughly a 90/10 split, so the two don't fight. For calmer schemes, the analogous colors 30° to either side keep the same warm temperature, while the triadic pair gives you a balanced three-color palette. All of these are computed for plum in the palettes below, with copy-ready codes.
Every palette below is computed from plum's position on the color wheel (hue 300°). Hover any swatch to see its code; click to copy.
Tints mix plum toward white; shades mix it toward black. Use the scale for hover states, borders and depth without leaving the hue.
WCAG 2.1 requires 4.5:1 for normal text (AA) and 3:1 for large text. Here's how plum performs, plus how it appears under the three main types of dichromatic color blindness (simulated approximation).
| Pairing | Ratio | Normal text | Large text |
|---|---|---|---|
| White text on Plum | 2.07:1 | Fail | Fail |
| Black text on Plum | 10.15:1 | AAA | AAA |
#C3C2CE#C6CBCB#DAC3C0Copy-ready snippets. In CSS you can also use the keyword plum directly.
:root {
--plum: #DDA0DD;
--plum-rgb: 221, 160, 221;
--plum-tint: #ECCBEC;
--plum-shade: #7A587A;
}
.btn-plum {
background: var(--plum);
color: #000000;
}// tailwind.config.js
colors: {
'plum': {
DEFAULT: '#DDA0DD',
light: '#ECCBEC',
dark: '#7A587A',
},
}The closest CSS named colors by perceptual (Lab) distance.