#B7410ERust hex code: #B7410E · RGB 183, 65, 14. Also called rust orange, rust red.
Rust is a reddish-brown orange like oxidized iron. The common reference value is #B7410E. It's redder and darker than burnt orange and more orange than brick.
Rust suits industrial, outdoor and craft brands, autumn fashion, coffee shops, and boho interiors. It feels warm and grounded, with more energy than brown.
White text passes AA on rust. Pair rust with teal or slate blue for complementary contrast, or with cream, olive and mustard for an earthy palette. Use the light rust or rust tint for backgrounds.
Popular color names rarely have one official value. "Reference" values are the ones commonly listed in general color references; "HueWiz pick" values are lighter, deeper or muted versions chosen for interface work. Click a code to copy it.
#B7410Ergb(183, 65, 14) · reference#8B3103rgb(139, 49, 3) · HueWiz pick#D2691Ergb(210, 105, 30) · HueWiz pick#E8A27Crgb(232, 162, 124) · HueWiz pickThe same base color in a light and a dark theme. Surfaces and text are tinted with rust's hue; links are adjusted until they reach 4.5:1 against the surface. The accent comes from the first palette below.
Spring collection
Designed around rust.
A short paragraph shows how body text reads on this surface, with an inline link in the brand color.
#FFF4F0 · text #2F1810 · link #B7410ESpring collection
Designed around rust.
A short paragraph shows how body text reads on this surface, with an inline link in the brand color.
#1F0F09 · text #F8EBE7 · link #D35B2FHand-picked combinations that work with rust. Hover a swatch to see its code; click to copy.
WCAG 2.x asks for 4.5:1 for normal text (AA), 3:1 for large text and 7:1 for AAA. Ratios are truncated, not rounded, so a pass shown here is a real pass. Check your exact pairs in the contrast checker.
| Pairing | Ratio | Normal text | Large text |
|---|---|---|---|
| White text on rust | 5.56:1 | AA | AAA |
| Black text on rust | 3.77:1 | Fail | AA |
| Rust text on white | 5.56:1 | AA | AAA |
| Rust text on near-black #111111 | 3.39:1 | Fail | AA |
An 11-step 50–950 ramp generated in OKLCH from #B7410E. Light steps suit backgrounds and borders, middle steps buttons, dark steps text. This is a generated ramp, not an official Tailwind palette.
@import "tailwindcss";
@theme {
--color-rust-50: #FFF4F0;
--color-rust-100: #FFE7DF;
--color-rust-200: #FFCEBE;
--color-rust-300: #FEAB8F;
--color-rust-400: #E88A6A;
--color-rust-500: #D16844;
--color-rust-600: #BA4516;
--color-rust-700: #9A3100;
--color-rust-800: #762400;
--color-rust-900: #551700;
--color-rust-950: #360C00;
--color-rust: #B7410E;
}
:root {
--rust: #B7410E;
--rust-rgb: 183 65 14;
--rust-light: #FFE7DF;
--rust-dark: #762400;
}
.btn-rust {
background: #B7410E;
color: #FFFFFF;
}
Need semantic roles (surface, text, primary, accent) and exports? Open rust in the Tailwind color generator.
#B7410E is the value HueWiz uses for rust; it equals rgb(183, 65, 14). Other common versions include #8B3103 (dark rust), #D2691E (light rust), #E8A27C (rust tint).
With an HSL hue of 18° and 86% saturation, rust reads as a warm orange.
Use white or very light text. White on #B7410E measures 5.56:1 and black measures 3.77:1; WCAG AA needs 4.5:1 for normal text.
Try rust & teal (#B7410E, #1F6F78, #F4EDE4); workshop (#8B3103, #B7410E, #6E7B85); boho earth (#B7410E, #E1AD01, #708238). Each palette above can be copied or opened in the HueWiz studio.
Rust isn't a CSS keyword. These built-in CSS colors are the nearest by perceptual (OKLab) distance; lower ΔE means closer.